Nathalie du Pasquier for
PIN—UP & GENTLEWOMAN
Casting herself outside the shadow of the Memphis Group, Nathalie's individual practice has culminated for the many years since. Her studio is a cut and paste of brilliant creative practice and process. Working closely with her studio in the editing of patterns, prints, color schemes and drawings, we developed a capsule collection utilizing her work on our silhouettes. We featured our campaign for the collaboration with Nathalie in The Gentlewoman and Pin-Up magazines to much anticipation.
Bad Day Magazine
Bad Day is a biannual arts and culture magazine that focuses on direct dialogues with the international creative community. Disregarding boundaries between film, fashion, visual art, music, high and low—categories that are becoming increasingly irrelevant in understanding culture today—Bad Day showcases some of the intimate commonalities we all share in our routines, perspectives and working practices. Many of these aspects parallel as apt descriptions for American Apparel, which makes for a fitting relationship in representing the brand within their pages.
Flaunt Magazine
We utilized the print version of Flaunt as a tangible delivery device for various promotional instances. They accompanied their publication with our t–shirts, swimwear, lingerie or posters. The one displayed here depicts an aerial view of American Apparel's factory headquarters with the downtown Los Angeles skyline in the background. The names screened over the image function as a roll-call, representing all the workers employed by the company at the time.
The spread pictured here ran on the inside back cover of Flaunt's Fabrication Issue, packaged with a pair of the very product it was advertising—Hold-Ups. We commissioned Kent Steine, a Pin-Up airbrush artist, to do some studies featuring the product and incorporated them with our model Meagan. The result was a throw-back to a mid-century era of Americana advertising and Art Direction.
Vice Magazine
For American Apparel no advertising relationship has ties as far back as Vice Magazine—stocked atop counters of American Apparel cash-wraps, worldwide. Founded in Montreal in the mid-nineties alongside Dov Charney's Apparel efforts, the two brands would become synonymous. It's safe to say that most American Apparel ads for print ended up in one of the many international issues of Vice. While becoming more conservative over time, it was once a format to rely on for experimentation and the dissemination of our ideas.
Billboards
